One of the keys to maximizing your CRM is to find ways to enhance it with other powerful platforms. Google Apps for Work is a set of tools that many businesses are using to improve collaboration and productivity. In fact, Insightly is a member of Cloud Alliance for Google Apps, who recently put together The Business Transformation Guide for Google Apps for businesses that are considering or implementing Google Apps in the workplace.
One of the many apps that is having a positive impact on many businesses is Google Drive for Work. Google Drive can significantly enhance the productivity of any team, especially when it is integrated with a good CRM.
Google makes its Google Drive app incredibly affordable by offering unlimited storage for only $10 per month per user. But how can a company take that low pricing and make it work to its advantage? There are a few functions within Google Drive that, when teamed up with good CRM software, can help a company to grow and expand rapidly.

Cloud Storage
It is hard to appreciate the value of cloud storage until you actually utilize it for a growing business. Prior to cloud storage, a company was tethered to its office because of the need for real-time data and file sharing. With cloud storage, a business can hire people from all over the world and give them all access to the same files through a secure file sharing system.
CRM software contains all of the customer interaction information a company would need to maximize each customer experience. When that data is combined with files like contracts, project plans, or spreadsheets on a cloud storage system such as Google Drive, it is accessible to every person in the company no matter where they are. The road warrior sales professional can have access to all of the customer service interactions with a particular client just before heading into a meeting with that client allowing them to deliver a much more effective presentation.
File Sharing
File sharing prior to the development of Google Drive was inconsistent and difficult. If a person in the field was not on the same network as someone from the office, then a file that was needed in the field may never get there. With Google Drive, file sharing is extremely easy and efficient, which makes it a very strong business tool.
CRM solutions rely on the ability for different departments to share files and information. When CRM software is teamed up with the file sharing abilities of Google Drive, there is more accurate and reliable information being shared by everyone in the company.

Real-Time Document Editing
Collaboration is the key to business success, and businesses want to encourage real-time document editing and collaboration in any way they can. The ability to work in real time on a customer document is critical in sustaining clients and maintaining a strong bottom line. Google Drive allows for real-time document editing and collaboration which can be extremely powerful when teamed up with good CRM software.
Insightly is a CRM software provider that has a smooth Google Drive integration feature. Utilize the Insightly 14-day free trial to see just how seamlessly your CRM and Google Apps can work together and allow your entire workforce to be more productive, no matter where they are or what their particular document needs may be.
George N Root III is a professional freelance writer who has expertise in topics such as Internet marketing, business, advertising, and personal finance.