Turn It Up Tuesday: Tips from Insightly to Take Your Business to 11
Welcome to Turn It Up Tuesday, where we bring you 3 weekly tips—a tip on running your business, a tip on using Insightly CRM, and a tip on improving your life. Enjoy this week’s tips!
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Say It Out Loud |
| Have you ever thought about starting a podcast to promote your business expertise? Absorb this: BloombergBusiness reported that the number of smartphones in use globally hit the 1 billion mark back in 2012. That number is estimated to surpass 2 billion in 2016. That’s an impressive audience that’s ripe for downloading podcasts to their smartphones.
While it’s true that most of us won’t reach the popularity of heavyweight podcasters like Entrepreneur On Fire or the BBC Business Daily, with time and persistence you can start your own podcast and begin to establish a respectable following. Before you run out and purchase a broadcast quality microphone (which is important, by the way), choose a topic you’re passionate about. Next, brand your podcast with a name that’s both memorable and descriptive. Once you’ve got your moniker in place, begin creating a format and structure for your show, then start planning your content. Think of it like a print publication editorial calendar and plan at least four weeks of content in advance. At this stage you’ll be ready to begin recording and editing. Here’s the kicker. To capture a solid listener base you need to be consistent and committed to the effort. In other words, if your business is widget manufacturing and you want to establish yourself as the Thursday at 8 pm “go to” person for hot tips on streamlining your supply, be there without fail.
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Connect The Dots |
| Insightly has multiple features to keep information organized and interconnected. Think of a contact, project, or opportunity as the information hub and any associated information as the spokes. For example, if you are negotiating with a prospect on more than one opportunity, you don’t have to enter the prospect’s details multiple times for each opportunity. Instead, just create one link for each opportunity and associate those links with the prospect. To add links, open up the prospect’s original record and use the Add New Link field.
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Scan Your Business Horizons |
| We recently launched a business card scanner on the Insightly mobile app… and it’s free! Hold on. Before you toss out those business cards, keep them on hand to use for short grocery and “to do” lists, as well as for jotting down miscellaneous notes. Business cards are more durable than a sticky note and they’re easy to tuck into your pocket or wallet. |
Check out Insightly’s features and plans on our pricing page or sign up for a free trial right now.
Send Us Your Tips
Would you like to share your tips with Insightly customers? Send them to us!
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About the author: Marta Bright is Insightly’s Content Manager. She’s been writing about the “business of technology” in the Silicon Valley for more than a decade.
