New research published by GetApp, the largest cloud-based business apps marketplace, illuminates a significant disconnect between the benefits of CRM versus the belief within the small and medium-sized businesses that their operations are simply too small for a CRM solution.
To add to the disparity, the survey also showed that over 20 percent of businesses still don’t know what a CRM solution is! This demonstrates the ongoing need to clearly inform and educate the SMB community at large about the true value of CRM. It’s also an opportunity to allay concerns that implementing a solution is hugely expensive. Here are the survey details:
#1 — My business is too small for a CRM (31.86%)
#2 — None of these (22.88%)
#3 — What’s a CRM? (21.88%)
#4 — I think CRMs are too expensive (16.99%)
#5 — I couldn’t find one that fits my business (13.91%)
#6 — A CRM won’t add any value to my company (13.01%)
#7 — I don’t have time (9.71%)
#8 — I can’t convince my team/boss to try a CRM (6.42%)
#9 — CRMs are too hard to use (4.68%)
#10 — I don’t want to train my employees (2.96%)
Loretta Jones, VP Marketing of small business-focused CRM solution, Insightly, says, “The fact that nearly 32 percent of respondents thought their business was too small indicates a perception among many companies that CRMs are only beneficial for larger businesses, which is far from the truth. CRMs can help even the smallest team increase productivity and build stronger relationships with customers. Providers realize that small businesses have the same needs on a different scale, and that is why CRMs are now incredibly dynamic and affordable.”
At Insightly, we offer a CRM used by small and mid-sized businesses from a huge variety of verticals. Learn about all of Insightly’s features and plans on our pricing page or sign up for a free trial.
