There’s one business truth that holds up in every industry: without customers, companies fail. It doesn’t matter how big a company is, how established its reputation or trendy its market may be. Without customer loyalty and advocacy on your side, you’ll face an uphill battle for market share.
Insightly’s mission has centered on this truth from Day One. We started the company to empower companies of every size with enterprise CRM functionality, without the complexity and costs traditionally attached to any “enterprise” label. Since then, we’ve built integrations with the social channels, mobile apps and APIs that our customers love while continuing to handle the IT stuff they don’t love as much. Every business should have the tools to match its biggest dreams, and after helping more than 1 million users turn those dreams into realities, we’ve learned a couple of things about the process:
- Every market changes, and you’ll always need to adapt.
- Constantly take directions from your customers. (We never stopped believing this, but we’re finding it’s more valid than ever.)
We’re announcing news today that will be a critical part in our work to keep applying these core lessons and exceeding our customers’ expectations. It comes in two parts:
- We’ve raised $25 million in a series C funding round led by the family office of Scott Bommer, investor and founder and CEO of SAB Capital Management, with participation from our previous investors, Cloud Apps Management, Emergence Capital Partners, and Sozo Ventures. This funding will help build new integrations and capabilities, so more businesses can increase sales and form solid, lasting customer relationships. Since we know this component is the key to success for all companies – small or large – it’s our top priority to help every Insightly user make it happen.
- Mark Ripley has joined our team as vice president of sales. Mark brings more than 15 years of experience in sales, sales leadership, technology and software-as-a-service (SaaS). He’ll be growing our direct sales team, fueling new customer initiatives and continuing our ongoing effort to create the best CRM user experience in the industry.
2016 is already a big year for our company, but it’s far from over. We’re always listening to our market and adapting – which recently helped drive our custom advanced reporting, Insightly Sidebar and localization features, as well as our latest integrations with Xero Accounting, Panda Doc and Microsoft BI. Behind the scenes, we have big plans for the next few months, including developing features like lead assignment rules, role-based permissions, expense reporting and time sheets. You can also expect news at the end of the year concerning our new partner program. Through these new projects, however, our priorities remain the same: putting our customers first, listening to their feedback and helping them succeed.
Insightly offers a CRM used by small and mid-sized businesses from a huge variety of verticals. Learn about all of Insightly’s features and plans on our pricing page or sign up for a free trial.
By Anthony Smith, Chief Executive Officer, Founder. Smith built the first version of Insightly in six months from home after identifying a market need for a CRM solution focused on small business. He has previous experience designing and building customer relationship management software for enterprise use.
