In a world filled with slick digital advertising campaigns, podcasts, glossy brochures, etc., there’s something comforting about a clean and friendly e-newsletter filled with bite-sized pieces of information that are easy to scan and take in. We agree, which is one of the many reasons we’re making the process of leveraging the power of MailChimp more sophisticated with our enhanced MailChimp integration (chimp-igration)
With these enhanced features you can now:
- Send one to one emails to communicate with your qualified leads
- View MailChimp campaign statistics for a contact’s or lead’s lists
- Import MailChimp subscribers as leads or contacts from your campaign lists or list segments
- Export contacts or leads from Insightly to your MailChimp lists
- Update MailChimp member information with your CRM data
According to a newly released Bredin Report, SMBs consistently rate email newsletters highly as a way to engage with their vendors. 25% rate email newsletters highly or very highly as a way to get business management tips and advice, ranking newsletters fifth out of the 19 different content formats we surveyed.
Other Bredin research has found that SMBs rate email newsletters third out of 33 different information sources to learn about new products and services for their business. If you aren’t yet taking advantage of the Insightly/MailChimp integration, mabye it’s time to re-think your customer outreach strategy and introduce a newsletter.
At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about Insightly’s features and plans on our pricing page or sign up for a free trial.
