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How to Get More Inbound Leads into Your CRM (Part 2)

 

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In part one of my series about increasing inbound web leads, I shared a few introductory web marketing tips.

Now it’s time to familiarize yourself with the entire lifecycle of a lead. Where do leads come from? Which channels offer the best return on investment for your business?

Let’s examine each question and decide what to do next.

Where Do Inbound Leads Come From?

Despite what your analytics software seems to imply, each visitor to your website is a unique person with specific goals. Some visitors may be ready to engage with your company. Others might just be collecting information. Still others may be in the wrong place. Unfortunately, until they ask for more information (or leave without identifying themselves), it’s difficult to know for sure.

The good news is that most analytics packages allow you to gain partial insight (even for anonymous visits). An especially important piece of information involves originating lead source. As with any marketing initiative, it’s important to track what works, do more of that activity, and continuously repeat the process. Traffic source data is a fundamental metric that every business owner should consider before making any budgetary allocations.

In my experience, most inbound leads originate from the following sources. (For each source, I’ve included a simple example for illustrative purposes.)

Organic search results – A prospect types in a keyword (or your company name) into a search engine. After viewing the results, he clicks into your website and begins browsing.

Links from third parties – An industry analyst writes a blog post and links over to your website. Readers of the article can now click through and learn more about your company.

Paid promotion – Your company buys advertising on an industry website. Prospective customers click your banner ads and read about your amazing products and services.

Social media – A happy customer shares his positive experience with followers on social media. His friends and family like or share the post, creating a viral effect and increasing the likelihood of traffic to your site.

Forums & review sites – A forum moderator asks members to comment about their interactions with your business. Several people post favorable ratings and link to specific pages on your website. The thread is indexed by search engines, further compounding the effect.

Word of mouth referrals – An influential thought leader mentions your brand during a webinar. After doing some additional research, attendees find your website and request more information.

Which Lead Sources are Most Viable for Your Business?

If you’re starting from square one, you may not have much historical data to reference. This makes it difficult to make informed marketing decisions. With no source data to go on, which initiatives yield the most favorable results?

All businesses are different, so it’s impossible to say that one lead source will be guaranteed to be more effective. However, from my perspective as a technology consultant, I often see the following tradeoffs for each traffic source.

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Spend time evaluating the viability of each lead source for your business. You may also consider hiring a marketing consultant (shameless plug!) to make sense of it all.

Your Next Logical Focus: Organic Search

After weighing the options, many business owners decide to focus initial lead generation efforts on organic search. Unlike paid advertising that delivers short-term value and minimal long-term gain, organic search results can provide new revenue for many years to come.

So, how do you increase your placement in organic search?

Stay tuned for my next post!

 

At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about Insightly’s features and plans on our pricing page or sign up for a free trial.

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Matt Keener is a marketing consultant and President of Keener Marketing Solutions, LLC. Matt specializes in content marketing and strategic planning, having helped numerous Saas (software as a service) companies and other small businesses worldwide. Read more of Matt’s work, check out his book, or connect with him on Linkedin.

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CRM for All: Retail

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In terms of customer-facing industries, retail might have the most history behind it. The practice of exchanging goods for payment was present in some of the earliest human settlements and communities. Today, although the retail space has evolved to incorporate technology, data-driven marketing strategies, layered customer relationships and other signs of the times, at it’s core, it’s still a straightforward business practice centered around buyers, sellers, supply and demand.

To help maintain those complex customer relationships and ensure that every retailer’s supply anticipates industry demands – as well as trends, preferences and other less predictable nuances – customer relationship management (CRM) systems enter the picture. By offering the support needed to record, manage and grow every customer relationship on an individual level, CRM gives retailers the chance to expand their businesses and embark on initiatives that early shopkeepers would never have imagined. Below are three retailers currently using CRM in creative, effective ways.

Groovy Light/Light for Cause: The Groovy Light is a unique puzzle lamp carried by gift sellers, home decorators and consumers. Joe Player, the entrepreneur behind the Groovy Light, had an idea in the early stages of his business: while promoting sales and awareness of his product, he could raise money for a charitable cause. Player began using Insightly to manage logistics while showing Groovy Lights at a trade show, then launched a crowdfunding campaign and used Insightly to manage its funding process and promotion as well. Within four weeks, his Light for Cause initiative raised more than $40,000 for the Virgin Unite Foundation, while the initiative and product received endorsement from Richard Branson.

Inleaf Limited: Living plants help improve the ambiance and air quality of any indoor space. That’s why they’re often sought out by retail stores and businesses – but few business owners want to go through the process of designing, installing and maintaining live plants. Inleaf Limited was founded in 2013 by landscape architect Charlotte Atherton with the intent to tackle this purpose. After adopting Insightly CRM to support its aggressive sales goals in 2015, the company increased productivity, began integrating CRM processes with Google Apps, streamlined communications with customers and improved its approach to nurturing new prospects.

Woof & Brew: The dog lovers behind Woof & Brew launched their business with a central idea: the benefits humans receive from herbal tea likely extend to dogs. Steve Bennett, the company’s co-founder and managing sales director, had previously used CRM solutions intended for larger companies. Insightly fit the bill as a full-service CRM crafted for small businesses, and Bennett soon claimed it beat its enterprise-grade competition. Meanwhile, powered by a CRM, Woof & Brew partnered with 200 retailers to sell canine-friendly herbal teas.

Learn how a CRM can transform your retail business today.

 

 

At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about Insightly’s features and plans on our pricing page or sign up for a free trial.

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Take Command of Your Win Rate Today!

 Turn It Up Tuesday: Tips to Take Your Business to 11

Welcome to Turn It Up Tuesday, where we bring you 4 weekly tips—a tip on running your business, a tip on using Insightly CRM, a tip on improving your sales, and a tip on improving your life. Enjoy this week’s tips!

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How to Identify Your Win Rate in Insightly
What percentage of your opportunities actually pan out?

Commonly referred to as the “win rate,” this datapoint is among the most fundamental performance indicators for any sales organization.

If you’re using Insightly, the data is actually available at your fingertips. You just have to know where to look. To identify your win rate, navigate to the reports section of your Insightly account. Click on the “new report” button and select “opportunity type,” which will serve as a starting point.

 

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Next, you’ll want to create a filter that removes all open opportunities. (Remember, you’re only interested in determining the percentage of deals won.)

 

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Run the report, and Insightly instantly tallies up the total number of opportunities that meet your criteria. In this simple example, there are only two closed opportunities: one won and one lost. Some quick math determines that the “win rate” currently stands at 50%.

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To save yourself a few steps in the future, consider saving this report in Insightly. The next time you want to check in on your win rate, the information is easily accessed from your personal reports.

 

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Develop a Process for Nurturing Lost Opportunities
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Most companies lose more opportunities than they win. Assuming even a healthy 40% win rate, more than half of all deals still fall flat.

As you expand the flow of new leads into your CRM, you could eventually end up with thousands of contacts who turned down your initial offer. This does not mean, however, that they’re a lost cause for life. Staffing and organizational needs are constantly changing, which could present new opportunities for your sales team. However, if you never circle back, you could be missing out.

Here are a few ideas for keeping the door open with lost opportunities.

Continue to nurture them – Do you offer a printed or email newsletter? Including past contacts in your distribution list can be a subtle way to stay top-of-mind. As their needs evolve, you’ll be positioned to capitalize.

Call them back in the future – Sales reps spend most of their time engaging new leads. However, it can be wise to set recurring tasks and occasionally reach out to former leads. A friendly follow-up call can go a long way.

Extend a special offer – Would a special promotion entice past leads to re-consider your products or services?

Develop products specifically for them – Do you notice a trend with lost opportunities? Perhaps your current product mix does not serve the given niche. This could be a catalyst for future research and development work.

Your team worked hard to cultivate these relationships. Constantly look for new ways to maintain engagement.

 

 
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Common Sensor
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A team at the University of California, San Diego, has come up with a tattoo that uses special ink imbued with a chemical called pilocarpine, which brings sweat to the surface. Then, sensors noninvasively—and accurately—read the user’s blood alcohol concentration, sending a readout to a mobile app.

“We’re always looking for new and interesting applications of these tattoo biosensors,” says Professor Patrick Mercier, codirector of UCSD’s Center for Wearable Sensors. The tattoos are still in the research and development phase, but Mercier says in a few years they could come to market. And they would be cheap, too, because his team is screen-printing the sensors. Find out more at jacobsschool.ucsd.edu/wearablesensors. (By Kate Pavao)

 

 

Know Which Sales KPIs to Focus On
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We’ve established that win rate is obviously an important metric. But, what other KPIs (key performance indicators) should a sales-focused company track?

While there are dozens of possibilities, Adam Honig at the Spiro blog points out two others:

  • Opportunities created per week
  • Average size of deals

Why are these two stats so important? It actually comes down to simple mathematics. Let’s assume that your company manufactures dental office examination equipment. You offer two main product lines, which are always sold together as a kit: a high-end exam chair and a lamp system. Although pricing fluctuates based on volume, your accountant provides the following historical sales averages:

  • Exam chair: $5,000
  • Lamp system: $3,500
  • Average deal size: $8,500

This year, your company is on track to exceed $1 million in revenue for the first time ever. Since implementing Insightly a few months ago, your team has consistently averaged twenty new opportunities per week (or about 1,000 annually). Let’s do some quick algebra to determine win rate (yes, you finally get to use math skills learned in 8th grade!).

This year’s sales equation

[$8,500 average deal size] x [1,000 opportunities / year] x [Win rate]  = $1 million

Win rate = 11.76%

Looking ahead, you’d like to increase next year’s sales by 50%. How many opportunities do you need to obtain? Algebra to the rescue!

Next year’s equation

[$8,500 average deal size] x [? opportunities / year] x [11.76% win rate] = $1.5 million

# of opportunities = 1,500 per year (or about thirty per week)

 

Check out Insightly’s features and plans on our pricing page or sign up for a free trial of the best CRM around.

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Send Us Your Tips. Would you like to share your tips with Insightly customers? Send them to us! If we use one in our weekly feature we’ll send you a $10 Amazon Gift Card! Contact us on Facebook, Twitter, Google+, or send us an email.

About the author: Matt Keener is a marketing consultant and President of Keener Marketing Solutions, LLC. Matt specializes in content marketing and strategic planning, having helped numerous Saas (software as a service) companies and other small businesses worldwide. Read more of Matt’s work, check out his book, or connect with him on Linkedin.

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6 Social Media Mistakes to Avoid

When it’s done right, social media has enormous potential for brands that are trying to scale their business.

On the other hand, when social media goes wrong the results can be disastrous, resulting in the loss of valuable followers, terrible PR coverage and even job losses.

From the uncomfortably creepy “drink spiking ad” created by Bloomingdale’s, to BBC World’s false announcement that the queen had died, the past couple of years have had their fair share of headline-making social media blunders.

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To avoid the embarrassment and setbacks that come with making major social media mistakes, I’ve composed a list of the six most common mistakes that I see brands making.

Are you making these mistakes on your social media?

  1.    Buying Fake Likes and Followers

Increasing the number of new likes and followers that you have on social media is a key priority for most brands, so it can be tempting to purchase them online. Sites like Fiverr and PeoplePerHour allow you to purchase social media likes and followers in the tens of thousands for $10 or less, but doing so could have significant negative impacts on your social media efforts as a whole.

For one, paying for fans and likes is detrimental to brand awareness efforts because it makes it tough to build a real, loyal following. Fake followers add very little value to your community since they are unlikely to engage with your posts, share your content, and become brand advocates, which is ultimately what social media is all about.

  1.    Sharing Stale and Irrelevant Content

In order to see a positive ROI from social media marketing, you need to share fresh and engaging content with your audience. You should always be aiming to position your brand as an authority in its niche. This challenge can seem a little daunting at first, but as long as you provide your audience with a unique reason to follow you then you’ll be on the right track.

If you just consistently share the same content as the other brands in your industry, think about why your target audience would bother to follow you?

Sharing irrelevant, off-brand content is another common mistake that I see brands make on social media. When writing a post, it is useful to ask yourself the following question. “What value am I providing my audience by sharing this piece of content with them?” Is the post something your audience would find entertaining? Or, are you are you solving a problem of theirs? Be sure to know the interests and pain points of your audience so that you can create content that appeals to them directly.

  1.    Using Every Platform For the Sake of Them All

Having a presence on two or three social media platforms can be advantageous for most brands, but being on every social media network is likely to be a waste of time and money. Devising a clear strategy for the platform(s) that your target audience actively uses is the first step to creating a profitable social media strategy.

For instance, if your brand sells active wear aimed at a teenage audience then making it a focus to grow your LinkedIn following in 2017 is likely to be less profitable than growing your presence on Snapchat, Instagram and Facebook, where this demographic spends most of its time. Pew Research Center recently published some valuable data on the demographics of key social media platforms which can offer great insights into your audience’s preferences.

  1.    Not Using Management Tools

Singlehandedly managing all of your social media profiles without a management tool can be a daunting task. With so many great social media management tools available today, there’s no reason for marketers not to incorporate them into their workflow. There are plenty of benefits to using a management tool, which include monitoring multiple social media feeds in a single dashboard, scheduling posts in advance, social media listening, and centrally managing customer questions and queries. You can even integrate your social media management tool with your CRM system for more streamlined customer connections.

There are several tested management tools on the market today. The crowd favourite in 2016 is Hootsuite, a social media management and analytics tool that offers free and paid subscriptions. Its easy-to-use interface makes it the preferred choice of many small businesses.

For most brands, the free version of Hootsuite is likely to be sufficient as it allows users to add up to three social media platforms per subscription. For larger businesses wanting to add more platforms, there are also paid versions available.

  1.    Not Tracking Your Successes (and Failures)

One of the biggest mistakes that brands can make on social media is not tracking their results. Are your posts reaching the right audience? Do they bring in qualified traffic on a regular basis? Without a report that measures your success on social media, you won’t be able to measure how well you’re doing.

Expert Market recommend creating a spreadsheet that keeps track of the new likes, followers, engagement, website traffic and conversions generated from your social media activities. You should fill it in on a monthly basis. Tools like Hootsuite, Sprout Social, Statusbrew and Google Analytics are all excellent tools for finding these metrics and tracking your ROI from social media, which can be joined for free.  

  1.    Not Scheduling Your Posts

Do you have a set time that you post on social media? Do you post on an ad hoc basis? Both of these approaches may be negatively affecting the success of your social media marketing.

It is important to test posting at various times of day to determine when the best time is for your audience. Begin by testing commuting hours, evenings, and on the weekends. The number of impressions and engagement you receive will depend on the lifestyle habits of the audience that you are trying to target. There is no one-size fits all approach. If you are a retail brand, you may find that posting on the weekends when users are shopping on their mobiles and tablets gets better results than posting mid-afternoon on a weekday when users are working.

An additional note for Facebook marketers:

In July 2016, Facebook made changes to its newsfeed algorithm which affected businesses both big and small. In a post titled “Building a Better Newsfeed for You,” the social media giant explained how it was changing the way that users receive updates. The post explained that Facebook would now prioritize posts from a user’s friends and family over news sources and businesses that they follow.

This update has had a significant impact on the number of impressions and engagement that businesses receive. This is especially true of small businesses, who lack the time and resources to compete with larger brands. For smaller businesses, some marketers have found success posting in the late evenings/early mornings, when others are less active, to “beat” the algorithm.

 

At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about all of Insightly’s features and plans on our pricing page or sign up for a free trial.

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karla-headshotKarla is a content and social media marketer at Expert Market within their London office. Karla is passionate about helping small businesses grow through content marketing and strategic planning, having founded her own marketing consultancy prior to joining Expert Market which serviced start-ups worldwide.

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Improve Performance at Every Stage of the Sales Process

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Prospect, sell, repeat. It sounds like a simple enough process, but if you’re not constantly fine-tuning your methodology, you could be losing opportunities.

Every stage of the sales process is crucial. With a small tweak here and there, you can find out what works for your target market and use that to grow your revenues.

Self-analysis is challenging. To help you get a head start, here are our favorite tips for improving performance at every stage of the sales process.

  1. Prospecting

Before you build your lead list and make the first connection, you’re prospecting. You’re researching to uncover which customers are a good fit for your product or service. More importantly, you’re digging in deep to discover what tools they’re currently using and researching their current struggles that you can resolve.

Or at least you should be doing this.

Prospecting is an important part of the sales process, but it’s one that can take a tremendous amount of time if you’re not careful.

Tip to Improve: Create a research system. Although you might already have it in mind, write it down. Then, go through each step whenever you’re scoping out new leads. Having your steps written out on paper will help you focus on the important details instead of trying to store this process in your memory bank.

  1. The Approach

With your prospect list in mind, you’re ready to make your approach. You’re ready to start the conversation and show your potential client why he should buy from you. But are you communicating your benefits effectively during the initial approach?

Tip to Improve: Making your approach can feel intimidating. To build your confidence, it’s a good idea to pull something specific about the client to address in your initial meeting. This will warm up the conversation to make your approach feel more like you’re trying to help and less like you’re trying to meet a sales quota.

  1. The Interview

As your new lead learns more about your business, he will want to get to know you better, and as he does, an interview (or several interviews) will take place. This is the discovery period where each of you can get a better gauge on whether what you’re selling is a good fit or not. This is also the phase where you can uncover any possible objections the lead will have.

Tip to Improve: Keep the conversation two-sided. Change your thought process to approach the initial conversations more like you’re seeing if the prospect is a good fit, rather than trying to fit your product into their system. This will naturally make you sound more confident and trustworthy.

  1. Presentation

Once the prospect has decided your product or service might be a good fit, you’re ready to present. Chances are, you’ll be presenting to a group of people, not just your initial prospect. The group will represent several areas of the business, such as the marketing department, accounting department, and more depending on your offering.

Tip to Improve: Recognize the various people who will be in the room for the presentation. Even though the prospect you initially reached out to is excited about what you’re offering, you might encounter people who are less enthusiastic. Speak to them. Address their concerns head on by anticipating them ahead of time.

  1. Negotiation

Once you’ve knocked your presentation out of the park, it’s time to negotiate price. This is one of the most challenging parts of any sale. It’s up to you to show that you’re worth the money you’re charging. If not, you lose.

Tip to Improve: During the negotiation, break down exactly what you will provide and your process to deliver it. It’s not up to your customer to understand the effort you put into what you’re providing. It’s up to you to show them how much they’ll get from you.

  1. The Close

The close is an exciting moment for you and a slightly apprehensive moment for your customer. It’s now that they’re committing to the price you agreed upon and ready to use what they purchased from you.

Tip to Improve: Make the close as enjoyable and easy a process as possible. The harder it is, the less likely your customer will be to a) return to you to buy more or b) refer you to others in their network.

  1. The Follow Up

Your work is only just beginning after you’ve closed a sale. To keep your customers happy, loyal to you, and referring you business, you need to follow up with them post-sale. This often times involves phone calls to make sure they’re still happy, follow up trainings and quick email check-ins.

Tip to Improve: Send a small token of your appreciation after a sale is complete. For example, if you’re a realtor, give the home buyer something to make their new house a little cozier. Or, if you’re a wedding planner, send a small wedding gift to say thank you for choosing you.

Ready for Your Self-Audit?

Take a step back and ask yourself what you’re doing right and wrong at each stage in the sales process. Where can you improve? By looking objectively at your habits, you might be able to find new opportunities and land more clients.

A great CRM for growing business can help streamline your sales funnel by helping you work through and stay attentive at every stage of the sales process. Insightly allows you to track emails, meetings and follow-ups, coordinate calendars and even track your prospects on social media. Insightly helps eliminate the chaos and helps you do your true job as a salesperson. Now get out there and grow more business!

 

 

At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about Insightly’s features and plans on our pricing page or sign up for a free trial.

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8 Reasons You’re Driving Customers Away

 

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Ah, the company newsletter—carefully honed and sculpted. Each line contains thoughtful relevant prose. Each week you send it out to your customers who’re waiting with baited breath to read your latest breaking headlines…

Or not.

For most of us, we’re lucky if our company newsletter hits a 25% open rate (which by the way, is above average), let alone clickthroughs and a low rate of unsubscribes. Most of us try to eke out an acceptable newsletter to remind customers and clients we’re alive and relevant, and hope for a little engagement. Knowing that only a quarter or fewer of our recipients are even bothering to look at our newsletters can be a little deflating—why even bother?

The truth is, email marketing still offers a significant ROI and is a proven effective method for engaging and reaching your customers. Using a consistent, relevant message, marketing across platforms (email, social media, even direct mail) and targeting segmented customer groups with messages relative and specific to them can all help boost your engagement to hit your ultimate goal: happy customers who love your brand.

So if you notice your customer engagement sliding, your newsletter getting ignored or your unsubscribe rate steadily climbing, it might be time to revamp your approach. There are a few reasons you might be losing customer engagement and interest.

1. You’re Coming On Too Strong

When it comes to your newsletter, there are a few factors to consider—first, not every customer is going to read every newsletter, and that’s perfectly okay. If they stay subscribed, and open every few communications, you’re staying ahead of the curve. Your goal should be to keep newsletters relevant, focused on customer engagement, consistent and not overwhelming. In fact, one of the main reasons customers unsubscribe has nothing to do with relevance, but is because the correspondence is too frequent.

When it comes to relevant content, it’s about quality, not quantity. If you send out a newsletter every week and you find you aren’t hitting your engagement target, try scaling back to every other week. It may sound counter-intuitive but it’s far better to leave customers wanting a little more than making the cardinal mistake of leaving them wanting less.

2. Your Subject Lines are Blah

“Standard Company Connect Newsletter: Jan 1, 2017” will almost always get ignored. Why? Because very few people are awaiting the next issue of your newsletter. Instead, try to make your subject lines as riveting and interesting as possible. Subject lines should create a sense of urgency; they should match your content but pique the curiosity of your readers.

“Why we’re breaking up with boring emails today!” will make readers much more intrigued and get them clicking faster than simply telling them “here’s our newsletter”. Ask a question in your subject line, hit on a relevant current event or topic, or give customers an incentive to find out more.

3. Your Format is Snooze-Worthy

Most mail clients like MailChimp offer formatting options. Just because you’re limited to the body of an email, doesn’t mean you have to keep things text heavy and black & white. While a header with your logo is important, offering a nice mix of text and imagery keeps your newsletter interesting, visually stimulating and mobile friendly.

Always include links to read more, and simply offer a teaser rather than a full article in the body of the newsletter. This keeps customers clicking to read further, and it also keeps them from running away from a bunch of text that looks overwhelming. Teasers should follow the rule of thumb with your subject lines—leave them wanting more, asking questions and dying to click to find out the whole story.

4. Your Delivery is Inconsistent

If your customers receive your newsletter irregularly (or as we said before too frequently) it can be frustrating and cause them to unsubscribe. There are many great newsletters out there that fall onto one talented employee’s to do list. When that employee leaves, or has a shift in priorities, the newsletter becomes inconsistent.

A/B test your newsletters, and follow your analytics to see which customers are clicking and opening your emails and how you can leverage your email list to boost your sales. B2B emails might differ from customer reads, so know your industry and your audience. Look at which headlines and content pieces are getting the most clicks, as well as the time, day of the week and other delivery factors. Maybe you should send emails out overnight, or first thing in the morning? Maybe your customers like to catch up with your newsletter during their lunch or afternoon break.

Consider letting your customers know what they can expect when they sign up for your newsletter. Tell them how often they can expect to hear from you, and constantly assess the frequency and relevancy to make sure it’s meeting your customer’s expectations.

5. You’re too Internally Focused

Another email mistake? Making your newsletter too internally-focused, using industry jargon, inside jokes or stories that aren’t relevant to your customers. While it might be interesting that your CEO was honored at a banquet, your customers probably don’t want to read more than a caption on a photo or a small blurb about it. Don’t make internal news the focus of your newsletter or you will lose your audience. So often the newsletter writer ends up creating the newsletter they would want to read, not what their customer cares about.

One of the easy fixes to this problem is to get some extra eyes on your newsletter. Ask a coworker in a different department to read your newsletter, send it out to a customer/friend first to ask them their feedback, or better yet? Ask for your customers to tell you what they would like to see, and then follow it! Most people prefer newsletters and cool emails that apply to them directly. Segment your customer list, and keep notes on their preferences. Use a CRM to target the needs of your customers and make sure the content you’re presenting is something THEY would want to read.

Keep your newsletters fun, engaging and interesting. Share tips and tricks, news and pieces of information. Give your customers pointers on how they can use your products or services. Share video—make it funny, emotional or informative. Tell a story and talk about how your company is changing lives, helping or making the world a better place.

Your newsletters should be newsworthy. Keep the information interesting and engaging. Reach your customers with pieces they want to read and news they need.

 

 

At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about Insightly’s features and plans on our pricing page or sign up for a free trial.

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