Each year, International Women’s Day marks a time to step back and reflect on the progress made by women in the professional world – and to take note of changes still to come. The UN’s theme for International Women’s Day 2017, “Women in the Changing World of Work: Planet 50-50 by 2030,” seeks to build momentum for gender equality, female empowerment and inclusive, quality education for all. The 2030 agenda lays out key targets and goals for such initiatives, including ending discrimination, violence and harmful practices against women around the world by 2030.
As dynamics in the working world shift, some themes remain constant for all business owners and professionals: productivity, organization and creativity are key ingredients for success. The below female business leaders are using CRM systems to maintain those values and improve their bottom lines in the process:
Chris Kay Fraser, founder at Firefly Creative Writing: In 2014, Fraser began using a CRM system to organize the sometimes-chaotic details that small businesses navigate daily. With operational concerns in check, she could spend more time approaching clients creatively, engaging with their own creative work, and finding her own time to write – making her a more effective writing coach for her clients.
Erin Mathie and Melissa Bamfo, co-founders of Business Made Simple: As a company that works to help small businesses simplify operations and run smoothly, it’s critical for Business Made Simple’s co-founders to maintain the same practices internally. A CRM offered a way for Mathie and Bamfo to improve workflow and task management while maintaining a clean, full sales pipeline.
Lindsey Fish and Lucy Chapman, partners at Little Fish Event Management: Collaboration and information sharing are key to the success of any small business – especially when the employees work remotely. Fish and Chapman streamline their projects using Skype, Google Apps, Mailchimp and Insightly CRM to maintain sustainable databases, capture leads, send reminders and track client conversations.
At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about all of Insightly’s features and plans on our pricing page or sign up for a free trial.
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