Is a CRM right for your non-profit organization?
For most organizations, business growth is defined by revenues won, customers served, mergers and acquisitions, and, sometimes, public market share performance. Non-profits, on the other hand, track a different kind of bottom line: funds raised, constituents served and social reach, for example.
Still, both types of organizations must plan for growth in a similar way. They initiate, nurture and grow relationships with audiences, which may include consumers, donors, volunteers or prospects. They use resources wisely and pursue goals aggressively. And, they carefully pick technology solutions that deliver the highest return for their investments.
Can CRM solutions benefit non-profit organizations in the same way they serve small businesses? Recently, Insightly surveyed 248 non-profit professionals to learn how they use CRM for to manage projects, grow contacts and expand influence to further their missions. If you’re wondering if a CRM is right for you, consider the below findings from the survey:
- Issues with organizing information are the No. 1 donor management problem for non-profit organizations.
- More than half of survey respondents said a CRM helped raise their productivity between 10 and 49 percent. One-third of respondents saw a productivity bump of more than 50 percent.
- Non-profits must close deals to bring in revenue to support their missions – and managing those client relationships is a primary function for a CRM system.
- CRM systems increased efficiency and efficacy of donor management for the majority of survey respondents, which helped encourage new donor contributions as well.
- Nearly 60 percent of non-profits surveyed saw a return on their CRM investment within three months of implementing the solution.
Any new solution adopted by a non-profit shouldn’t simply aim to improve how the business runs – it should help run it better, so the organization’s reach within its community can grow. Learn more about how non-profits find success with CRMs by downloading our e-book: “Increase donations and give back more: How non-profits use CRM to fulfill their missions.”
At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about all of Insightly’s features and plans on our pricing page or sign up for a free trial.
Share love, share Insightly: Refer Insightly, Receive a Reward.
