Nonprofits work to serve veritable causes, but they function the same way a business does: through a mix of relationships with customers, resource management and careful planning. As a result, nonprofits aim for many of the same organizational goals as a small business while operating with limited resources and always keeping sight of an overall goal.
For the same reason CRM systems can help small businesses succeed, they can help accelerate and grow nonprofit organizations. Below are four examples of nonprofits using CRM to better maintain customer relationships, grow their contacts and expand their influence around the world:
BECA.org: The BECA.org foundation identifies promising students in Nicaragua and facilitates technical scholarships to further their education. A CRM system proved to be the solution the organization needed to keep track of students and alumni involved with the program as it grew each year. Staff members are able to track each student’s complete history of work, and in turn, offer students personalized support as they apply, engage with, complete and move beyond the BECA program.
BNCC: The British-Norwegian Chamber of Commerce promotes trade and business between the U.K. and Norway, and as its relationships grew (via an expanding stack of business cards) organization needed a solution to help track contact and user details. CRM gives the BNCC team the ability to record membership information and discussions with new contacts, as well as plan tasks and execute events.
Farm Radio International: What does farming and radio broadcasting have in common? For Farm Radio International, the answer is “everything.” The Canada-based nonprofit works with more than 400 radio broadcasters in 38 African countries to reach and educate farmers about practices and technologies that can improve their productivity and boost incomes. Using a CRM system helps the nonprofit manage projects, integrate emails and track conversations with contacts – and within three years of adopting CRM, the nonprofit went from having three projects to managing 25 at once.
Social Impact Studios: Rather than a service-based organization, Social Impact Studios is a creative hub that works with nonprofits and social enterprises to promote social issues through artistry and activism. Since the organization’s work is mission-driven, it needs to manage approximately 40 projects at a time while maintaining relationships with clients and contacts. A CRM helped reduce the nonprofit’s organizational overhead by 20 percent.
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