Turn It Up Tuesday: Tips from Insightly to Take Your Business to 11
Welcome to Turn It Up Tuesday, where we bring you 3 weekly tips—a tip on running your business, a tip on using Insightly CRM, and a tip on improving your life.
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Content Marketing on a Budget |
The benefit of content marketing is that it sets the stage for you to showcase your brand by creating and distributing relevant, high quality content (such as e-books and comparison-guides) that are targeted at your specific customer audience. Hiring a marketing agency to get help get your content noticed can be expensive, however, so for small businesses content marketing can seem a bit out of reach. If you break it down into a few essential components, there are steps you can take to launch your own content marketing program. According to the CMO Council, adding social sharing buttons to email messages can increase click-through rates by more than 150%. Pair social sharing buttons with meaningful content posted on your social media channels (as well as your website), and you’re on your way to content marketing on a budget. Blogging is a smart way to attract strangers to your business, and you can use your own website to host and post it. If you don’t already have a web presence, get started on creating one right away. For little or no money, cloud-based web development platforms like Wix give you access to templates and forms that can get you up and running with a good looking website in a matter of hours. Create an area on your website for a blog and begin posting at least once per week. If you handle the writing yourself, the blog post wont’ cost you more than the hour or two of your time. An alternative is to ask your employees to become regular contributors. Another tactic is to prominently display your social profile icons in your website’s header or sidebar with links that lead directly to your profiles. You can further increase value by integrating live social media feeds like the ones found on Facebook and Twitter. Add a simple web form to the mix and you’ll be converting web visitors into leads in no time. |
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It’s All In a Name |
Did you know that customizing your email signature with details such as your name, company title, address and phone number will reduce the chances of your outbound emails ending up in the recipient’s spam folder? If you are an Insightly email user on a paid subscription plan, with a few clicks you can personalize your email signature with your own branded signature that contains up to 500 characters. To edit your custom email signature:
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Snacking for Success
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| USA Today cited the findings of a research survey sponsored by US-based grocery delivery service, Peapod. Of the 1,000 people surveyed, most (especially millennials) reported a higher degree of happiness in their workplace because they have access to a variety of quality snacks. And that doesn’t mean junk food. The survey showed that among the top 10 favorite snacks were apples, bananas, and strawberries. Additional findings suggest that yogurt and string cheese also rank as top favorites. Here’s some food for thought: Medical research shows that healthy snacking increases energy—and quite likely employee productivity
Check out Insightly’s features and plans on our pricing page or sign up for a free trial right now. About the author: Marta Bright is Insightly’s Content Manager. has been writing about the “business of technology” in the Silicon Valley for more than a decade. |
