Bolstering Leads and Efficiency for Zeidman Development

logo-zeidman-development-320x240Zeidman Development is a software company focused on the nonprofit industry. The company has been customizing and enhancing leading donor management system, Raiser’s Edge for thirteen years.

As a solopreneur, David Zeidman started out much like any other one-person startup – using readily available tools, such as Google apps, to keep track of prospects, leads, and the various conversations and documents associated with each. But as his business began to grow and he added more people to his team, Zeidman realized he needed another way to keep his team up to date and on the same page.

Zeidman understood CRM solutions are not one-size-fits-all and wanted a CRM built specifically for small businesses’ needs. Since he was invested in Google apps and Gmail, he began looking for a CRM that offered seamless integration with those tools, while also offering a simple user interface at an affordable price. There were very few tools that fit the bill at the time, but eventually Zeidman came across Insightly and has been a satisfied customer ever since.

“Insightly makes our work more efficient by automating things that otherwise we’d spend hours handling manually. It definitely improves our ability to respond and follow up; and the results are much more visible.” – David Zeidman, founder and managing director of Zeidman Development

Find out more about how Zeidman Development is using Insightly for daily marketing and lead generation. Read the full story–and others like it–in our customer case study library.

At Insightly, we offer a CRM used by small and mid-sized businesses from a huge variety of verticals. Learn about all of Insightly’s features and plans on our pricing page or sign up for a free trial.

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