March 29, 2016 by user

Improving Your Self Image

Turn It Up Tuesday: Tips from Insightly to Take Your Business to 11

Welcome to Turn It Up Tuesday, where we bring you 3 weekly tips—a tip on running your business, a tip on using Insightly CRM, and a tip on improving your life. Enjoy this week’s tips!

	Lights, Camera, Action
	Video is a powerful means to promote your product, service, and brand. If you’re considering flipping on the bright lights, here are some great reasons to get started: Show off a product Video gives people a sense of what the product is actually like, how it feels and what it’s made of. Explain how to do something ‘How to’ videos are a great way to give people some useful information, while also reminding them of your product. Bring testimonials to life You can create more interest and authenticity if you interview people or invite customers to upload videos of them using your products. Create and upload new videos regularly Building a regular audience can give your business prospects a big boost, so create new videos regularly and encourage people to subscribe to your YouTube channel.
	Adding New Opportunity State Reasons
	When changing the state of an opportunity, you have the option of including State Reasons to give you more information about the status of an opportunity. Adding new opportunity state reasons Insightly administrators can add and edit state reasons by following these steps: Go to the System Settings > Opportunity States page. Select the opportunity state for which you would like to add a reason. Type the reason in the text field and click the Add Reason button. Your new state reason will now appear when you change an opportunity to that state. One tricky thing about the Opportunity State Reasons: You can only assign one when you change a state, so change the state to “Suspended,” save the record, then change it back to the original status to add the reason. (Using the Suspended state instead of Won, Lost, or Abandoned prevents a “closed date” from being added to the opportunity.)
	Love Thy Selfie
	Stanford University is a harbinger of many brilliant minds, including one Andrej Karpathy, who developed a learning system called a ConvNet that is designed to study selfies. Yes, selfies. Anybody who’s spent any time snapping selfies knows that capturing that perfect smile or lip pout is not that easy. After ConvNet examined 2 million selfies, it was determined that there is a definitive pattern to poor selfies—bad lighting or getting the camera a little too close to your mug. Thankfully, the time and effort put into ConvNet also produced some information what to avoid in order to improve your self-images: Take selfies in low lighting.Very consistently, darker photos (which usually include much more noise as well) are ranked very low by the ConvNet. Frame your head too large.Presumably no one wants to see such an up-close view. Take group shots.It’s fun to take selfies with your friends but this seems to not work very well. Keep it simple and take up all the space yourself. But not too much space. The cleanest, clearest selfies also had a black and white filter and white borders. As for juxtaposition, the best selfies showed a face in the middle third of the photo, and (surprisingly) were cropped so that the person’s forehead is cut off. Send Us Your Tips. Would you like to share your tips with Insightly customers? Send them to us! If we use one in our weekly feature we’ll send you a $10 Amazon Gift Card! Contact us on Facebook, Twitter, Google+, or send us an email. Check out Insightly’s features and plans on our pricing page or sign up for a free trial of the best CRM around. About the author: Marta Bright is Insightly’s Content Manager. She’s been writing about the “business of technology” in the Silicon Valley for more than a decade.