Guidance Aviation is a helicopter flight and training school, with the goal of providing fast, thorough helicopter flying lessons for aspiring helicopter pilots. As more and more people showed interest in training at Guidance, the company needed a solution that made it easier to track new prospects and applications. A lengthy spreadsheet worked for a while, but Guidance needed an easy-to-use CRM tool that worked seamlessly with Google.
Guidance’s integration with Insightly has helped the company reach out to new students and work with them on a personal level. With Insightly, employees can track prospective students, answer questions and provide personalized service. All of the information prospects provide is tracked and captured within Insightly, which makes it readily available to Guidance employees, as needed. Using tags, Guidance is able to easily organize prospects based on their specific interests, ways they learned about Guidance, preferred semester start dates and much more.
Representatives from the school have successfully used the data stored in Insightly to give students more attention and highlight the benefits of Guidance most likely to suit their needs. With more individual attention, Guidance has consistently increased enrollment for both its flying and teaching programs.
“The other CRMs we used weren’t right for a company of our size. With Insightly, we can manage our database easily and get the information we need to give our students and applicants the answers they need. Our enrollment has increased because of the improvements we’ve made since we started using Insightly.”
– Robert Short, student services manager for Guidance Aviation
Find out more about how Guidance Aviation uses Insightly to track prospects and increase enrollment. Read the full story – and others like it – in our customer case study library.
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