Summer is in full swing, which means warm weather, barbeques, and more time with family. But as you start to trade in your office chairs for beach chairs, remember that your business shouldn’t have to take a vacation. Here are four tips to help keep your business moving forward through the remainder of the summer months.
- Plan ahead.
Many companies experience a dip in activity over the summer. It’s important to prepare well in advance so there’s a stream of business to take you through Labor Day. Ahead of the summer months, look at new contacts and prospects that could fuel business during the slower months. Additionally, take a look at your team’s summer vacations to make sure all your customers have a point person checking in regardless of schedules.
- Stay visible.
This is your chance to get some quality face time with your customers and strengthen your relationships as their schedules slow down for the summer. A weekly newsletter informing customers and prospects about company updates and new blog posts is a great way to maintain engagement during the summer. Doing so will show customers that you haven’t forgotten them over the holiday months and reminds them why they selected you as a business partner.
- Take on a project.
Use the slower-paced period as a time to work on other projects. Redesign your website, brainstorm new ideas or revisit old ones that your team had discussed earlier in the year but couldn’t pursue because of bandwidth. These activities will help you and your team to innovate and continue to move the business forward.
- Recharge.
Go on vacation and enjoy the weather while it lasts. Everyone, (yes, that includes you.) needs time to relax and recharge. Take a few days off, and encourage your staff to do the same, so everyone can come back ready to get to work. But make sure you appoint someone to answer any incoming customer queries or questions while you are out!
Use these tips to build up a pipeline that will continue business momentum throughout the slow season. Summer is a great time to refocus and recharge, so take advantage of the slower season to get your business on track for a successful second half of the year.
At Insightly, we offer a CRM used by small and mid-sized businesses from a huge variety of verticals. Learn about Insightly’s features and plans on our pricing page or sign up for a free trial.
At Insightly, we offer a CRM used by small and mid-sized businesses from a huge variety of verticals. Learn about all of Insightly’s features and plans on our pricing page or sign up for a free trial.
