Content marketing is a useful and successful way to reach people online, deliver your valuable message, gain new leads and convert more sales. Over sixty percent (60%) of consumers say that they feel better about a company that offers custom content and seventy-eight percent (78%) of them believe that those organizations are more interested in building relationships with them.
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By repurposing existing content that was once a smashing success, you can breath new life into this valuable data and reach a whole new audience. These methods can retarget readers in a different way by reincarnating our information.
Here are a half-dozen ways to turn your content around:
Revamp, Reuse, and Repurpose
Sometimes all our content needs is a quick update, perhaps a title change or a few little tweaks and adjustments that will give it a fresh new appeal. A little rewording, changing some dates, updating a few statistics—these can all make some older content more relevant. Repurposing can be confused with republishing. Rather than simply reposting repetitive information, you can give it a newfangled edge with a more applicable rebirth.
Ask Questions, Get Answers, and Gain an Audience
If your content is informational, statistical, or analytical, your data will easily translate into a quiz. People love to interact online and, when posed with a question, many of them will happily chime in with their answers. Whether it is a true-or-false approach, multiple choice, or a blind question, you will provide your readers with valuable information in a fun and engaging way.
Giving It New Life in Graphic Form
Infographics are a success way of condensing large amounts of data and statistics into a more easily digestible form and have been very popular for a few years. Transforming your information into a visually appealing graphic will draw much more attention than mere text alone. If you struggle with PhotoShop or other graphic programs, there are plenty of free and low cost services that can assist you with turning your text into an informative graphic.
Blog It and Hog It (the attention)
If you don’t already have a blog, or if your material wasn’t already in the popular blogging format, consider starting one or transforming your content into a blog. Blogging is an excellent way to get new readers and, more importantly, additional viewership in the form of repeat visitors. There are dozens of popular blogging platforms where you can transform your material and engage with your audience. From Blogger to WordPress, check into their different features, services, and functions to see which would best suit your information.
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Light a Fire on Kindle
Self-publishing is taking off on Amazon, and with Kindle Direct Publishing you can turn a Word document into a book in very little time. Their free publishing tool is available to anyone online, and you can choose to give your book away or sell it and split the revenues with your host. You can get a free Kindle book that shows how easy it is to be a published author. This step-by-step guide will take you from preparing your text to reviewing your sales.
Slide It and Share It
For visual content or even statistical data and other information, these can be reborn on SlideShare. Once uploaded, these slide decks can be viewed on their site, embedded onto a website and viewed on most mobile devices.
Successful marketing strategies can include our previous content if we get creative and present our information in a new way. By recreating and repurposing our content we can see it in a whole new light—just as our readers will.
With Insightly, you can upload related content assets like files and graphics to a project to keep everything in one place. Include the URLs of published material in the project description and link contacts to projects they’ve participated in and you’ll stay on top of your marketing efforts! Try our full-featured 14-day trial or register for the free account.
About the Author: Dave Landry Jr. is an online business journalist and personal finance adviser living in Los Angeles, California. As a guest author, his writing often covers content and social media amplification, business communications, finance management, and online marketing. Connect with him on Twitter @davelandryjr.
