Customers are the soul of any business, but you don’t automatically get to build lasting relationships with them. A solid relationship between a buyer and seller is likely rooted in mutual trust, respect and appreciation. Like any other relationship, these qualities form over time – and with proof – so don’t forget to thank your customers.
As a vendor, going the extra mile for customers in terms of providing service, personalizing experiences and offering loyalty rewards can help cultivate relationships that pay off in the long run. However, the most effective ingredient for a positive customer relationship is often the simplest action you can possibly take: saying thank you in a genuine, human way.
This year, skip the mass-produced thank-you card. Or at least, couple the card with a creative action that shows your customers your honest gratitude. Below are a few ideas to help you get started:
- Reach out with a gratitude email. Don’t wait for the holiday season to check in with customers, contacts or even colleagues. Sending a quick, personal email in your own voice – such as “I’d love a quick update on what you’re up to these days” – gives your recipients a chance to connect and share on a one-on-one level. Checking in with others and showing your active interest is an act of gratitude in itself.
- Engage with customers (and their feedback) on social media. Few customers would be surprised if their tweet praising your company received engagement from your brand’s account. However, a “like” or “favorite” directed at a customer’s vacation or pet photo is another story. By respecting your customers’ passions and interests, you’re showing that their value exceeds their spending activity with your brand.
- Personalize your thank-you cards. As mentioned, there’s nothing wrong with a holiday card. It’s also the first step of many visual engagement ideas and tactics. Free design programs, such as Canva, can help you create beautiful graphics that are tailored for their purpose and recipient. Using personalized background photos and phrases such as “Happy birthday!” or “Congrats on your promotion!” help go the extra mile.
- Acknowledge service workers. Showing your gratitude doesn’t need to stop with your customers. Going the extra mile by sharing cards or small gifts with people you interact with in the service industry, such as gas station attendants and cashiers, is a chance to recognize their work while brightening both of your days in the process.
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