Off the Clock, Not off the Payroll

Turn It Up Tuesday: Tips from Insightly to Take Your Business to 11

Welcome to Turn It Up Tuesday, where we bring you 4 weekly tips—a tip on running your business, a tip on using Insightly CRM, a tip on improving your sales, and a tip on improving your life. Enjoy this week’s tips!

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Capture Your Voice Notes in Insightly

Did you know that the Insightly mobile app (download it here) can capture your voice notes?

Better yet, by using this Insightly feature, your voice notes are logically organized from the moment you create them. This can help you reduce your administrative burden and save time in the long run.

You can create voice notes for a variety of Insightly records, including: contacts, organizations, leads, opportunities, and projects. Here’s how to set one up.

  1. Launch the Insightly mobile app on your smartphone
  1. Once logged in, find the record you’re looking for (in this example, we’ll add it to a contact record).
  1. On the contact’s record, tap the “related” tab.

  1. Tap on the “+” symbol.
  1. Select “note with recording.”

  1. Record your message.
  1. You’ll be prompted to add a name to the recording file. Update that field and tap “done.”

Once you’ve saved the recording, you’ll see the audio file is now attached to the contact record. And, the next time you’re at your desk, the audio file will also appear in your “recent activity” feed, serving as a reminder to do something with it.

Of course, you can always refer back to the recording at a later date. To do this, just locate the contact record, click the audio file, and enjoy the sweet sound of your own voice!

 

 

 

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Create Blog Content With Your Voice

Content marketing can yield a steady flow of inbound traffic to your website. And, unlike CPC ads that expire the moment you’ve hit your budget, a well-written blog post or landing page lives forever (as long as you keep it out there).

Unfortunately, with your hectic schedule, sitting down to write a blog post is nearly impossible. You want to create compelling copy that will attract new business, but you’re just too busy. What should you do? Building off of the aforementioned Insightly feature, perhaps it’s time you put audio notes to work for your marketing initiatives.

Start by creating a simple project called “Content Marketing” or “Blog Ideas.” Add your content manager and administrative assistant as linked users on the project. This way, they can gain real-time access to your idea flow and then transcribe, edit, and publish new articles.

You’re then ready to make your first dictation. To capture your brilliant content ideas, simply launch the Insightly app on your smartphone, find the project, create a new note, and start recording. (As pointed out here, you have up to 60 minutes of recording space per audio note!) Instantly, your team can download the file and can begin their work.

Who knows – before your next meeting is complete, your team might be ready to hit “publish.”

 

 

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Business Owners: Assign a Dollar Value to “Off-the-Clock” Work Time

If you’re self-employed, think about all the “off-the-clock” time you spend working in your business. By “off-the-clock,” I mean those activities that don’t directly add value and/or are done outside of “normal” work hours.

Do any of these sound familiar?

  • Running payroll
  • Signing checks
  • Making deposits at your bank (or via your mobile device)
  • Submitting estimated quarterly tax payments
  • Continuing education
  • Doing year-end accounting
  • Closing the books each month
  • Troubleshooting IT annoyances
  • Evaluating software vendors
  • Reordering office supplies
  • Filing your taxes

Granted, these are all important tasks. But, are they so important that you should actually be the one doing them? To answer this question, try a simple experiment:

  1. Track how much time you spend on a given activity. For example, let’s assume you file your own taxes each year (yikes!).
  2. Then, estimate your hourly rate. This is easy if you’re a consultant who bills hourly. If you’re not a consultant, consider dividing your annual net income by how many hours you typically work each year.
  3. Multiply the results from step one and step two. Shocking, right?
  4. Compare the results from step three to the cost of outsourcing this task. If the costs are even close, you’re probably better off delegating it to someone else.
  5. Once delegated, strategically allocate your newly-found time!

 

 

Collaborate to Reduce Sales Paperwork

The best sales reps possess a unique set of valuable skills. Salesmanship, empathy, and keen business intuition are important attributes for sales success.

Despite all of these strengths, no one is perfect. And, if you haven’t figured it out yet, most salespeople have minimal patience for what they deem to be unnecessary work. Paperwork and data entry are perfect examples.

In fact, our friends over at the Spiro blog recently pointed out: “Salespeople want to prospect and sell, not update spreadsheets and type out reports…many organizations have been unwilling to adapt to technological changes, and still waste their salespeople’s time that would be much better spent closing deals.”

Simply put, salespeople want to be out there selling – not doing paperwork. However, as with any employee, sales reps must have some type of documented accountability. What can businesses do to find a balance?

Tips for sales reps:

  • Update your CRM records immediately after each sales call, rather than waiting until you get back to the office. A mobile CRM can help you do this.
  • Start using voice notes, especially for lengthy updates or situations.
  • Be open with your manager about how much time you spend on administrative work.

Tips for sales managers:

  • Ask your reps about the paperwork that consumes the most amount of time.
  • Make additional human resources available, such as sales assistants, who can perform some of the data entry.
  • Regularly review reporting requirements and decide if they’re adding enough value.

 


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Would you like to share your tips with Insightly customers? Send them to us! If we use one in our weekly feature we’ll send you a $10 Amazon Gift Card! Contact us on Facebook, Twitter, Google+, or send us an email.

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About the author: Matt Keener is a marketing consultant and President of Keener Marketing Solutions, LLC. Matt specializes in content marketing and strategic planning, having helped numerous Saas (software as a service) companies and other small businesses worldwide. Read more of Matt’s work, check out his book, or connect with him on Linkedin.

Employ These 6 Clear Tips To Improve Your Mobile App

 

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Having a mobile app for your business is not a matter of hiring someone to make one, then never looking at it again. To keep your customers happy, you need a sleek, perfectly functioning app. Always look for ways to improve your mobile app.

Collect Data

You can fix a problem if you don’t even know you have one. The first step is to collect data from your users. Once you find out who they are, how they’re using your app, and what they’re not using in your app, you can start making the right changes. Continually track performance metrics, so you can see usage changes that occur with updates, as well. This empowers you to make smarter improvements over time, so you can always deliver updates your customers want.

Ask Your Customers
As is almost always the case with customer satisfaction, if you want to know what your customers want, just ask them. They’re typically more than willing to share what they think with you. When customers needed a way to quickly store contact information from a business card, Insightly added a business card scanner to its app. To find out what your customers need from your app, poll current users in-app or ask them to complete a short survey. You may offer incentives for survey completion, such as a prize drawing. You may also choose to reach out to customers who are not currently using your app. Is it because they aren’t big on smartphones or is your app lacking the features they really need?

Encourage Customer Engagement

Does your app make it easy to share activities via social media? Can your customers contact you without leaving the app? Your app can be an excellent opportunity for increased customer engagement with just a little tweaking. Encourage users to Tweet their recent purchase. Promote social media sharing campaigns in-app, such as a featured Instagram image #YourBusinessName. While you’re at it, be absolutely certain you’re tracking and appropriately responding to social media mentions of your business.

Let Them Shop

If you sell things, chances are good your customers want to buy from you via your app. You might be surprised how many businesses are missing this vital feature completely. Customers want to make reservations, order products, schedule services, and get price quotes. They want to do it instantly and without leaving your app to do so. Make sure they can accomplish these tasks quickly, in-app, and without technical problems. Remember, your app is taking up space on their device and it won’t stay there for long if they can’t do anything useful with it.

Make It Usable

In addition to making your app aesthetically pleasing and technically sound, your customers must be able to navigate it. To be sure your app is intuitive, consider hiring a good designer or using a reputable DIY app builder. Test the final design to ensure the app you offer your customers for download is actually usable for them. It should be simple, but feature-rich, without being cluttered or confusing to navigate. While you probably won’t be the one creating the app, it’s important to know what you want and communicate that to your designer.

Test It
Regular testing is the only way to ensure your app is always working well. Whether you hire a service, an individual, or do it yourself, you must test your app frequently. Not just when the app is updated, but any time operating systems (OS) are updated, you’ll need to do a compatibility check. Many an app has grown stale and died after an OS update broke the functionality and no one ever bothered to fix it. Did you know you should be A/B testing just about every aspect of your apps, as well?

Poorly chosen icons, design flaws, constant crashing or freezing, and the inability to perform necessary tasks with your app are all obvious reasons your customers could delete your app. Frequent testing and constant analysis of data will help you avoid these glaring mistakes.

Exceptional customer service and proactive engagement will keep you from making less obvious mistakes, plus let you address problems immediately as they arise.

 


At Insightly, we offer a CRM used by small and mid-sized businesses from a variety of verticals. Learn about Insightly’s features and plans on our pricing page or sign up for a free trial.

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