The success of your supply chain hinges on the relationships you’ve established with suppliers, distributors and customers. If communication between these parties and your team is challenged, your supply chain becomes jeopardized.
[pullquote align=”full” cite=”” link=”” color=”” class=”” size=”14″]Insightly helps keep all of our sales files up to date and organized. Without Insightly CRM, well before it, everything was kept on an Excel spreadsheet which became very messy. –Anna Myers, Business Development Manager, Myers Motor Accessories[/pullquote]
How can you make sure every point within your supply chain is working just as it should? For starters, customer and supplier information must be up-to-date and easily accessible. This is one of the most important factors in keeping relationships and your supply chain in optimal shape. The supply chain is critical to your business, and information is critical to the supply chain. Manufacturers can’t reach their full potential without an integrated, easy-to-use customer relationship management (CRM) tool. Here are the top three reasons why CRM is important for manufacturers:
Improves response times: Staff consistently field inquiries from customers, suppliers and other stakeholders. When they have access to the most up-to-date account information and data, they’re able to address questions and problems quickly and completely, keeping the business moving.
Keeps data in a central database: An integrated CRM pulls in information from all the tools that manufacturers use to keep tabs on everyday activities such as order fulfillment, payment processing, and customer service ticketing. Say goodbye to digging through emails and chasing people for payment updates.
Strengthens relationships: A strong relationship between manufacturers and their partners, customers, and other supply chain stakeholders is a top priority. When staff delivers an above-average service experience, customers are happier and more likely to refer additional business.
TRB Lightweight Structures used CRM to help them get a clear view of their pipeline and uncover potential facility improvements to help better meet customer requirements.
At Insightly, we offer a CRM used by small and mid-sized businesses from a huge variety of verticals. Learn about Insightly’s features and plans on our pricing page or sign up for a free trial.
